14/07/2011 | by Uli Köhler
The Party Continues As Ride Snowboards Unveils 2012 Product And Website
New glove line and flex-‐fitting helmets are among debuting product
On Fri, 17 June 2011, ridesnowboards.com awoke with a new face, which now highlights 2012 product and tech ranging from the lightweight and flexible Infinity Chassis found on revamped high‐end bindings like the El Hefe, to an entirely new line of gloves and helmets for snowboarders.
Jake Blauvelt brings a surfy backcountry tone to the lineup this year with the addition of the Berzerker, one of three boards to feature Ride’s new Hybrid All Mountain shaping that incorporates the best of both the rocker and camber worlds. Back again but never the same, the 2012 DH2 will incorporate the new Hybrid Twin shape for a catch-‐free and poppy ride, and also dons the graphics of NY street artist WK Interact.
Aside from 2012 product, Ride’s new website will continue as a host for their pro, am, and regional teams, which produce frequent content for the News section and Ride Chronicles TV. Returning customers will also find upgraded support, which is now home to shipment tracking and Ride’s convenient customer service and warranty program.
ridesnowboards.com is a hub for avid snowboarders from season to season. Keep your eyes peeled for continued updates including a new team section, release of the Limited DH 2.6 and 2.7 snowboards, and the launch of an all-‐new mini site on board selection and riding style.