15/12/2010 | by Uli Köhler
Press release time! Exciting news! Ride Shakedown comes to Europe! Read on!
More than 40 of the world’s top professional male snowboarders will bring their A-game to Germany, March 11-12, 2011, to compete for a € 35,000 purse at the European RIDE Shakedown snowboard event.
The RIDE Shakedown, held at Mont-Saint-Sauveur, Quebec, for the past nine winters, and in Washington State, USA for the past year, is one of the snowboard industry’s most exciting and anticipated competitions, drawing the biggest names in snowboarding, the most promising up-and-comers and more than 20,000 fans to the two-day festival. The inaugural European edition of the RIDE Shakedown big air and rail competition will be held in Germany at the Olympic Stadium Garmisch-Partenkirchen, where the Zugspitze, Germany’s highest mountain, is providing us with a worthy panorama.
The year 2011 will be a defining one for the RIDE Shakedown: 10th anniversary of the original snowboard event, a return to the United States for a 2nd year and an introduction of a European leg of the competition in Germany. In addition, the U.S. and German events (4 star level) are now part of The Swatch TTR World Snowboard Tour, featuring the world’s leading snowboarders and world’s most respected snowboard events. With these three competitions, over $100,000 USD will be up for grabs.
“We are obviously very proud to offer the European public such a unique snowboard experience,” said Brendan O’Dowd, co-founder of DIZZLE Entertainment and organizer of the RIDE Shakedown. “Due to the previous success and unique format of the event, we’re expecting to draw thousands of winter sports fans from Germany to Austria. Garmisch-Partenkirchen might be recognized as a ski resort, but with the RIDE Shakedown taking place in the city center and offering free entry, fans are in for a huge treat!”
The launch of the first European edition of the RIDE Shakedown came to fruition through the efforts of title sponsor Ride Snowboards, a driver in the industry since 1992. “It means a lot to us to bring RIDE Shakedown to Europe and have the chance to introduce this unique event to a new market,” said Wolfgang Buchwieser, European Sales & Marketing Manager at RIDE Snowboards. “A less-formal format and fun atmosphere makes it a highly sought-after competition for athletes and a lifetime experience for fans. Snowboarders throughout Europe will love it!”
Both top-ranked riders and rookies will be hitting the slopes for the RIDE Shakedown’s Planet Sports qualification round to fight for a spot in the semi-finals where they compete against the invited pros. For complete details, visit the RIDE Shakedown website at www.rideshakedown.com.
Dates of the three 2011 RIDE Shakedown events
March 11-12, Europe (Olympic Stadium in Garmisch-Partenkirchen, Germany): First European edition. Same format as the original, with a Bavarian twist;
March 18-19, United States (The Summit at Snoqualmie, located 45 minutes east of Seattle): Second US edition. New this year: a music stage at half-time;
April 1-2, Canada (Mont Saint-Sauveur, Quebec): 10th anniversary of the original event; countless surprises await!
Unique competition format
What makes the RIDE Shakedown such a hit and a cut above the rest is its unparalleled competition format. The concept: a laidback, live-it-up event with minimal restrictions on the riders. Spectators are taken to the very heart of the action and treated to a thrill-a-minute show that’s eminently accessible. At the RIDE Shakedown, riders are required to master two different disciplines: Big Air and rail featuring a rail with various surface textures to be revealed only on the first day of competition. Competitors and fans alike look forward to the moment. While pros are the main attraction, amateurs are also in the game, as they valiantly battle it out in an attempt to make a name for themselves. Every winter, new talent is discovered!
For additional information go to www.rideshakedown.com