22/02/2011 | by Tom Copsey
After two years of riding, loving and winning on the Gnu B-Pro, Jamie Anderson is making it official. The South Lake Tahoe, CA-local is signing with GNU as the brand’s first “Guest Pro.”
As a celebrity guest Jamie will enjoy all of the perks of Gnu pro status including fabulous photo shoots and parties in her honor. She’ll also have the ability to work closely with Gnu’s leading design teams in Carlsborg, WA to develop new snowboards that fit her style and make riding even more fun.
“I love Gnu boards! They’re the best!” exclaimed Anderson. Fellow Gnu rider Danny Kass says of Gnu’s new recruit, “Jamie’s a one-of-a-kind rider. She’s fearless on all terrain and pushing the boundaries of park riding for women around the world.”
With a smile on her face and banana between her feet, Jamie’s one of the most celebrated female slopestyle riders ever. This winter she started off with wins at both Dew Tour stops, the O’Neill Evolution and the European Open on the B-Pro. These wins make her the current leader in the TTR series, as well as setting her up for a repeat Dew Tour championship.
In Jamie’s five years competing in pro events, she’s won multiple Roxy Chicken Jams, Grand Prix events, Burton Open Series, World Cups, Grand Prix and even a TTR overall title, just to name a few. The now 20-year-old was named 2009 Female #1 Rider of the Year by Snowboarder and won TransWorld SNOWboarding’s Women’s Rider of the Year. She also holds multiple X Games golds and a silver. Her first X Games win at 15, made her the youngest Winter X Games medalist ever.
“We are honored that Jamie chose to ride the Gnu B-pro for the last two years, while she was on the open market. Now we’re thrilled that she’s signed on as our first celebrity guest!” says Barrett Christy, Gnu Girl’s Team Captain. “We look forward to working with her to perfect our Gnu girls line.”
Gnu’s unique celebrity guest program provides support to the elite ‘celebrities,’ who the brand shares a mutual respect with. For some it may be a launching point for bigger Gnu projects, for others it may be a meaningful stop along the way to their next sponsor.
Jamie’s current ride of choice, the Gnu B-Pro is fine tuned by Barrett Christy with C2 Banana Technology and Magne-Traction. C2 is the perfect combination of camber at each end and Banana Tech between your feet. The camber gives the board end-to-end stability and pop for big landings, while the banana between feet makes for great carving on hardpack and easy float in power. A portion of Gnu B-Pro sales go to Boarding for Breast Cancer. All Gnu boards are handmade at Mervin in the USA with a bio-polymer top material made from beans and fast growing, farmed, eco wood cores.