North Face Launches Pan-European Snow Safety Campaign

Tom Copsey Tom Copsey

north-face-know-boundaries

The North Face have launched an interactive site geared at offering a wealth of information for anyone heading outside the marked boundaries. While it’s certainly no substitute for a proper mountain safety course and being aware of local conditions, it’s a solid jump-off point for people who’ve previously been blindly diving off piste. Check it.

The North Face are well-known for making clothing and apparel that those mentals who go riding with rope, ice axes and crampons strapped to their back swear by. The kit is great, yet pretty functional ‘mountaineer’ steeze. But the mountains and the backcountry are where more people than just gnarly freeride dudes ride, so we’d say if you’d be the kind of person to dip out of bounds for a sneaky line or a cheese wedge session you should have a read of what they say and check the North Face kNOw Boundaries interactive site. Here’s how they break it down…

The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear announces the launch of kNOw Boundaries, a new pan-European snow safety campaign.

Live from November 2011, The North Face® kNOw Boundaries initiative is an interactive online platform which gives free and important information around snow safety in an easy and fun way. Aimed primarily at skiers and snowboarders, each segment introduces key concepts such as snowpack layering, avalanche information, key learnings on how to recognize an avalanche terrain, signs of unstable snow and safe travel techniques.

Each chapter features videos and tips from The North Face® Global Team snow sports athletes (Xavier De Le Rue, Giulia Monego, Ian McIntosh, Sage Cattabriga Alosa, Jimmy Chin, Mark Carter, Dana Flahr) and certified mountain guides.

Since 1968, The North Face® has encouraged outdoor enthusiasts to Never Stop Exploring™ supplying technically superior skiing/snowboarding apparel and equipment.

The North Face® kNOw Boundaries information is available in English, French and German on: snowsafety.thenorthface.com

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