19/06/2007 | by Onboard
Pro-Snowboarder and industry icon, JP Walker, is keeping busy these days. He recently announced his involvement with four new projects including an iTunes video, an MTV Cribs episode, a video called The Two Year Project and a reality show called The Benji Project, after announcing his departure from long time sponsors Forum Snowboards and Special Blend.
Walker is now focusing his energy on many innovative projects. He is working on the beginning stages of an exclusive iTunes JP Walker Video and this summer he will be filming for an upcoming MTV Cribs episode. Walker has also been traveling internationally filming a reality series titled The Benji Project. The Benji Project is a show that was developed by professional surfer Benji Weatherly which focuses on a mix of pro surfers and a select few athletes and artists from different backgrounds, all with a shared passion for surfing. Walker, being the main snowboard crossover athlete, joins an esteemed team of co-stars including Tosh Townend, Tony Hawk, Kalani Robb, Tom Carroll, Rizal Tanjung and Jack Johnson.
Walker’s main focus is on the progression of his own snowboarding and the way that snowboarding as a whole is portrayed to the public. His recent departure from Forum Snowboards and Special Blend leaves him with many new opportunities. Walker’s expertise and entrepreneurial spirit is evident in his decision making; Walker would like to partner with a company where he can contribute to the development of a brand as well as the sport of snowboarding. “I wasn’t able to contribute what I wanted to with my previous sponsors and I didn’t agree with the direction of the brands so I left,” said Walker.
Adds Walker, “I want to be somewhere where I can do more than just snowboard. I want to help make sick videos and be involved in every aspect of the team and marketing efforts.”
Walker can be seen doing what he does best in one of the many video parts he has secured during the past decade. These include: Warriors, Gas Money, Simple Pleasures, Decade, Technical Difficulties, The Resistance, True Life, Nixon Jibfest, Shakedown, Chulksmack, and his most recent THAT, which earned Walker a 2nd place win on TransWorld’s online poll for “Best Video Part.” In addition to his solid presence in the video sector of snowboarding, Walker’s other achievements include various TransWorld Rider’s Poll Awards such as Retailers Choice and Best Video Part. He was also named five times the “Top 10 Rider of the Year” by Snowboarder Magazine and will most likely be included in Snowboarder’s “Riders of the Decade” and in an upcoming article about “The 20 Most Influential Riders from the Last 20 Years.”
Walker’s current sponsors include Nixon, Oakley, Big Bear and Milosport. For more information, visit his website at: www.myspace.com/walker_jp