12/09/2011 | by Tom Copsey
One of the heaviest riders in the game today, John Jackson has just left Forum and signed on the dotted line with Burton Snowboards. Or as some wag on Twitter said, “John Jackson left Burton to sign for Burton.”
Yep, the boy with the wildest hair in snowboarding will be repping Burton’s hard and softgoods as he sends himself over gaps that would eat lesser men. It’s a kinda interesting move as Burton own Forum so the how that all fits together we’re unsure – a bit like when Mat Crepel went from Gnu to Rossi… Here’s the PR chatter anyhoo.
As the grand finale to Burton’s annual fall meeting today, the company announced that pro snowboarder John Jackson will now ride for Burton, representing both hardgoods and softgoods. Burton employees, team riders and industry guests were the first to hear the news, breaking out in cheers and applause all around as John joined his fellow Burton pro riders on stage.
John is widely recognized as one of the most dynamic riders in the world and makes it look easy to dominate backcountry terrain. At this year’s TransWorld Riders’ Poll Awards, John became the first snowboarder in history to win ‘Video Part of the Year’ twice. And he didn’t stop there. John also took home his second consecutive ‘Rider of the Year’ award. This year, John continues to blow minds with his part in the highly acclaimed movie, Art of Flight.
Now that he’s riding for Burton, John will keep doing what he does best – snowboard and film video parts. Like all Burton team riders, John will also now play an instrumental role in developing and testing Burton product, including Burton’s [ak] outerwear line, Custom series snowboards, SLX boots and Diode EST bindings.
“It’s rad to be a part of such an insane company and team who’ve paved the way in snowboarding since the beginning,” said John Jackson. “I can’t wait for the snow to fly to test out some new gear and let ‘er rip. It’s an honor.”
This weekend, John will be celebrating his news by joining the team and the entire company at the annual Fall Bash, hosted by Burton owners Jake and Donna Carpenter.
Welcome to Burton, John!