29/10/2012 | by Tom Copsey
O’Neill global team rider Jeremy Jones will be hitting up Europe later this month to unveil Further, the second installment in his unique and breathtaking trilogy of big mountain snowboard films.
Jones, the 9-time Big Mountain Snowboarder of the Year, is considered by peers and fans alike to be one of the greatest freeride snowboarders of all time. With only three weeks to go before the tour kicks off, Jeremy is amped at the prospect of attending each of the seven premiere events on Further’s whirlwind tour of Europe.
And one thing’s for certain – each and every premiere event will be a fitting celebration of next-level snowboarding, with a message based around sustainability and personal responsibility running through the mind-blowing action.
The new film, shot and produced over the course of two years, showcases the world’s finest freeride snowboarding as it unfolds in some of the most remote and hard-to-access locations on the planet – with not a helicopter in sight.
“When we decided a few years ago to turn our backs on helicopters,” said Jeremy, “It was down to two big factors. Firstly, we felt it was important to minimize the impact we were having on the environment. Secondly, going back to basics, coupled with a ton of planning and commitment, has allowed us to explore areas that were previously out of reach – it’s an approach that’s changed the game, and Further is proof of that.”
The Further European Tour will be tearing a path through Europe from October 21. Get in on the action and come say hello to Jeremy and the rest of the boys – there’ll be live music, a heap of product giveaways and plenty of all-round good times to be had.
Check www.oneill.com/further for all the details and peep the trailer, and don’t miss it whatever you do!
Further is scheduled for worldwide release in Fall 2012.
Further European Premiere Tour
Oct 21 - Oslo, Norway – Sentrum Scene
Oct 23 – Amsterdam, The Netherlands – Bitterzoet
Oct 24 – Zurich, Switzerland – Corso
Oct 25 – Munich, Germany – Filmcasino am Odeonplats
Oct 26 – London, UK – Freeze Festival
Oct 28 – Moscow, Russia – October Cinema
Oct 29 – St. Petersburg, Russia – Avrora Cinema