05/07/2011 | by Uli Köhler
This press release included a video, which is way better than 98% of the boring sponsor news we get. Well done, Billabong!
Jamie Anderson, arguably the most dominant women’s snowboarder in the world today, inked another long-term agreement with Billabong.
Jamie Anderson had an unprecedented year in 2010/11 season. She won nearly every slopestyle event; convincingly winning her second TTR World Title, named the overall Winter Dew Tour Champion, and brought home a gold medal from the European X Games.
Candy Harris, Billabong Brand Director, says, “We are thrilled to be continuing our support of Jamie, she has become a true icon for the sport and we know the future holds no limit to her accomplishments.”
Growing up in South Lake Tahoe, Anderson started snowboarding at age nine as part of the Sierra at Tahoe Team. Very quickly, she rose to the top becoming the youngest Winter X Games medalist by age 15. It was her burgeoning talent that initially caught the attention of Billabong and industry media alike.
“It feels amazing to sign with Billabong for another 3 years, and I’m so proud to work with such a great company,” said Anderson. “I’m excited about expanding the Jamie Anderson Collection and couldn’t be happier about the relationship.”
All this success at the age of 20 has not changed her outlook on the sport of snowboarding she loves so much. She still finds time to go boarding with her friends on those infamous bluebird pow days at Sierra with no photographers, no filmers just pow runs in The Gates.
Anderson never ceases to advance the sport as slopestyle’s leading lady. She continues to film, document, and share her travels filming for Jamie Anderson Visuals. She will be focusing more on her backcountry riding and she will also try her hand at qualifying for the 2014 Olympics in Russia. Jamie will be enjoying some down time at home this summer but will start up competing again at the Burton Open in New Zealand in August.