27/10/2009 | by Anna Langer
FLAT FITTY LAUNCHES SIGNATURE CO-LAB HEADWEAR LINE WITH ANTON GUNNARSSON
Gunnarsson, recently added to the Flat Fitty team, will be designing signature pieces
FLAT FITTY / LAVISH HEADWEAR officially announced the addition of ANTON GUNNARSSON to the Flat Fitty family today. Gunnarsson, 24, a snowboarder since 1995, hails from Omeda Sweden and claims Nitro Snowboards, Raiden, L1, Dropdead, Lowlife, Junkyard SE, Bolle, Macbeth and Skullcandy among his notable sponsors. Gunnarsson will 100% have complete creative control over the designs that contribute to his own signature headwear line. Flat Fitty will guide his ideas thru the development cycle and into distribution channels worldwide this Fall. Gun will continue dropping signature beanie, fitted, flex and snap back pieces throughout the upcoming 2010 season. His first release, the HELLZ YEAH GUNNARSSON Snap back is his first signature headwear piece for Flat Fitty / LAVISH Headwear.
Gunnarsson explains his obsession to snowboarding and his sponsors like this “I have always taken my own path, creating my own style, breaking through with creative Snowboarding, tight pants and rock n roll in my heart. At the age of 24, I got a bunch of sponsors that supported my riding and I appreciate everything about that! It’s nice to be important <to them> but it’s more important to be nice.” Anton goes on, “I’m new to the Flat Fitty crew, but I’m gonna hit it hard with my first signature line, this is a dream come true. Anton finishes in true Gun fashion, “To have the ability to design my own styles with Flat Fitty is some epic CO-PRO shit, stuff that will hit you right in the face, just stay tuned to see what we drop together!”
Our vast experience of achieving aggressive delivery windows makes Flat Fitty the perfect match to Gun’s unique, at-once, design method.” “Gun takes his own approach when it comes to snowboarding, his off the beaten path mind-set is refreshing to see. He’s a humble guy that’s made a name for himself with his natural abilities, his drive and his heart”, explains Tian Waters, CEO. “His personality, far before his footage, is what got our attention. Not to say he doesn’t go big, he does, but he’s a super nice guy, first and foremost, that’s what’s refreshing to Flat Fitty,” finishes Waters.
Anton is currently traveling and filming, working on his latest projects Isenseven’s “Let’s go get Lost” and Nitro’s ESPERANTO – watch in full HERE. For more info on how Anton transformed into “Gun”, check his blogspot at www.antongunnarsson.blogspot.com .
Flat Fitty is stoked to welcome Anton to their team and look forward to seasons of creative product, energy and good times. Welcome on board Gun! Insert General Manager, Justin Thompson sums up the colab this way, “Anton’s nomadic lifestyle lends him to think of ideas quickly, sometimes off the cuff. Flat Fitty embraces this at-once design approach and quickly sources materials and pushes styles thru production.