FREDU SIRVIÖ SIGNS WITH ICON OUTERWEAR

Tom Copsey Tom Copsey

ICONHearbreakCollFredu

ICON Snowboarding is stoked to welcome Fredu Sirviö to the ICON Outerwear program.

The Finnish rail slayer, also known for having some of the tightest pants in the game, is the latest addition to the ICON Outerwear roster, while he’ll remain on Stepchild Snowboards. Our photo ed was like “Dude, they’ve even gone and made the tightest pants ever for him!” Well, it turns out that was probably Fredu himself who sorted that out, as he’ll be rocking his own signature outerwear line, The Heartbreak Collection, which drops in stores autumn 2010.

ICON Marketing Manager and Head Designer Antti Bergman was pumped, and explains: “We are naturally super happy to have a rider and a person like Fredu with us. We have always been amazed by Fredu’s uncompromising style when it comes to riding as well the clothes he’s rocking. That’s why we wanted to give Fredu an opportunity to design a collection for himself so that he would finally have outerwear that he actually wants to wear and that matches his style without any compromises.”

As for Fredu, he was backing his ‘tightest pants ever made: “I’m really stoked to ride for ICON Clothing and be a part of the Immortal Cowboys of North! And even more stoked to get my own clothing line from them! I designed one pant and two jackets. The pants are pretty much the tightest snow pants ever made. It’s just perfect to have the jean look and feel combined with waterproofed stretch fabrics to make it more comfy on snow. The first jacket is called the McCoy jacket, which is inspired by my favorite guitarist Andy McCoy from Hanoi Rocks. The other jacket is called the Cash jacket. Do I even have to say who is the inspiration for that one? I’m really glad and hyped on how the clothes look and feel! Mind over matter.”

More on www.iconsnowboards.com

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