12/04/2010 | by Uli Köhler
Imagine your snowboard hero (or heroine) wins next season’s TTR Tour and gets awarded with a trophy that you yourself designed? Sounds crazy? Well, the TTR and their main sponsor Swatch just kicked off their “Art Rules” TTR Trophy Design Contest. All you need is an eye for design and some creativity and off you go! To make things a little easier they already created the blank trophy: German “Coarse” artist Mark Landwehr came up with the statue of a snowboarder the looks of which – according to the TTR press release – make Oscar look downright plain.
It is then all about creating a unique design vision that represents the nature of the Swatch TTR Tour. You get the one chance of a lifetime to be part of the design outlook that fits in with the “Coarse” statue along with a new Swatch TTR watch to match, which will be produced and distributed worldwide in 2010/11. This will not only let you play an important role in the Swatch TTR World Snowboard Tour season but will also bring you worldwide recognition and press coverage.
Apart from the fame and glory that comes along with being the designer of this unique “Oscar of Snowboarding”, a two week creative vacation to Shanghai, including transportation and accommodation costs plus pocket money will be handed out. Everyone is invited to participate! The competition is now open and ends on April 25th 2010.
The designs will be judged by a jury of five, consisting of the Swatch President Arlette Elsa Emch, the legendary snowboarder and co-founder of the TTR Tour Terje Haakonsen, the President of the TTR Board of Directors Reto Lamm, the “Coarse” toy artist Mark Landwehr, and Pascal Johansen, the founder of “Illustrative Berlin”
The trophy winner will be announced at the “Art Rules!” event, held alongside the Swatch TTR General Assembly on the 21st of May 2010, in Barcelona, Spain. Check out the competition rules on www.artrules.swatch.com, get your crayons out and start designing!