DC’S MTN.LAB 1.5 HITS UK STORES THIS NOVEMBER

The wait is nearly over as DC is pleased to announce the release of its second full-length snowboarding video: Mtn.Lab 1.5, which will be hitting UK stores within a matter of days! Mtn.Lab 1.5 follows the DC Snowboarding Team as they hit DC’s infamous Mtn.Lab in Utah and cross the globe in the quest for snow during one of the worst snow seasons on record.

Following in the same spirit of The Mtn.Lab, the video takes a fun look at the team as they hit the newly redesigned Mtn.Lab along with big mountain terrain from Chile, Finland, B.C. Canada, Tahoe, Colorado and New Zealand for you to feast your eyes on. Directed by Pierre Wikberg, of The Mtn.Lab Video and Robot Food Trilogy, Mtn.Lab 1.5 features DC’s entire pro team and international amateur members, ensuring you see great action from world-class snowboarders, Devun Walsh, Aaron Biittner, Iikka Backstom, Lauri Heiskari, Todd Richards, Travis Rice, Eddie Wall, Bjorn Lienes, Chas Guldemond, Torstein Horgmo and Jonas Carlson.

Originally, Mtn.Lab 1.5 was to be named Mtn.Lab 2.0, but due to a very poor snow season in Utah, this forced reconsideration of the title. The new title – Mtn.Lab 1.5 – was chosen because DC decided that it didn’t get the level of snowshred action from the Mtn.Lab to live up to the sequel name of “2.0”.

“I could say that the season was challenging, but everyone already knows that. I think our new title lays it out perfectly,” explained DC Co-Founder, Ken Block. “Despite that, we were able to make an amazing video that lives up to the Mtn.Lab name and really showcases the fun and importance of the Lab for DC. The team put in a big effort and Pierre (Wikberg) brought his magic to the screen once again.”

Along with the amazing locations and exciting footage, look for bonus features and hidden movies to be included by Director Pierre Wikberg. Mtn.Lab 1.5 will feature unique packaging and can be picked up just in time to get stoked for the upcoming season.

More about Mtn.Lab 1.5 on the DC Shoes website.

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