31/01/2008 | by Onboard
Following the release of their first ever collaborative snowboard, Burton Snowboards and Kidrobot today announce the release of their limited edition outerwear collaboration.
Consisting of two outerwear jackets and two outerwear pants for men and two outerwear jackets and one outerwear pant for women, the Burton Kidrobot outerwear collection represents perhaps the most limited edition outerwear kit in snowboarding this season. This collection will only be available in Burton flagship stores globally and Kidrobot flagship stores in North America, as well as at kidrobot.com. The collection features two distinct prints: “Toypile” which consists of a collage of well-known Kidrobot characters including the Dunny, Smorkin’ Labbit and Icebot, and “Robot Head jacquard” which features a repeating Kidrobot head graphic and comes in purple for men and cyan for women. The Toyprint was featured on the base of the Burton Kidrobot Custom Plus snowboard while the Robot Head jacquard was featured on the board’s topsheet.
Special components of the Burton Kidrobot outerwear collection include printed satin linings, Riri multicolored zippers and Custom Robot Head zipper pulls on all exposed zips. All pieces also feature Burton’s standard features package.
Kidrobot President/Founder Paul Budnitz had this to say about the organic process with which Burton and Kidrobot joined forces, “Greg Dacyshyn, Burton SVP and Creative Director, and I are fans of each other’s work. When we met, we totally hit it off. A collaboration was necessary - it wasn’t even a question.”
Likewise, Greg Dacyshyn was equally stoked on the project, “I have always been a toy collector…you’re never too big to play with toys. I really love what Kidrobot does. They have an amazing design sensibility, and it really works well with what we do here at Burton. I look forward to working on more projects with them in the future.”
For more information please go to www.burton.com or www.kidrobot.com.