16/12/2013 | by Youri Barneoud
La Clusaz snowpark will be flagged with the APO colours this season, as an exclusive partnership has been signed and sealed for the next two winter seasons.
APO is one of the lead brands within the Snowide group and looks to develop their activity in the Aravis region. APO has its headquarter in Annecy-le-Vieux, only 30km away from the world renowned resort and the partnership seen as a natural development as there are many similarities between APO and the iconic resort of the Aravis. In addition there is a strong association through snowboarder Mirabelle Thovex , who recently signed with APO. Born and bred in La Clusaz she is the ideal ambassador for both partners.
“La Clusaz is extremely happy to partner up with APO for its snowpark.
It’s a win-win situation. APO is a great brand with a significant history in winters sports and we have an enormous respect for the roots of the brand and the snowboard legend Régis Rolland!” says Alexis Bongard, the director of tourist board.
“We are pleased to have developed the partnership with La Clusaz and marks the beginning of a fruitful collaboration between two partners who share the same passion to progress the sport. Also La Clusaz is well situated in regards to supporting our shops in the Rhône-Alpes and in particularly those in the Aravis region”, says Cédric Le Cordroch, APO marketing director.
With access from the heart of the village, and centrally located in the busiest station of the Aravis mountain range, it will be impossible to miss the APO colours from the Crêt Loup chairlift. The lift glides over the snowpark, where the La CLusaz staff will be equipped with APO snowboards and skis, plus the newly designed APO outerwear.
The other good news is, La Clusaz is now open!