31/10/2013 | by Mike Brindley
Unsurprisingly, it was advertising departments that first reached out a friendly hand to snowboarders – just as soon as they realised that there was money to be made. Juicy Fruit are credited as the first company to kick-start the band-wagon in 1987, and riders have been used in commercials ever since. There’s little doubt that advertising has played a huge part in the growth of the sport throughout the years too.
Forget that the actors are probably skiiers – you can imagine the shredders’ shout at the time ‘it’s Burt Lamar and Craig Kelly, and they’re on TV!’