"The Taste is Gonna Move Ya!"

Unsurprisingly, it was advertising departments that first reached out a friendly hand to snowboarders – just as soon as they realised that there was money to be made. Juicy Fruit are credited as the first company to kick-start the band-wagon in 1987, and riders have been used in commercials ever since. There’s little doubt that advertising has played a huge part in the growth of the sport throughout the years too.

Forget that the actors are probably skiiers – you can imagine the shredders’ shout at the time ‘it’s Burt Lamar and Craig Kelly, and they’re on TV!’

  1. George Chesterfield
    1. Sam Oetiker

      Hahaha, so good!


Also in Talking Points

Goofy vs. Regular - which riding style are you?

Read More