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2. Heikki Sorsa

2. Heikki Sorsa

Former board sponsor: Weekend Snowboards

Current sponsors: Red Bull, Oakley, 3CS

Finn number two in our list and another rider who’s simply far too sick on a snowboard not to have a proper board sponsor is Heikki Sorsa.

Back in the day, Heikki used to ride for Burton, before signing to Weekend Snowboards, which is sadly no more. While brands have come and gone, Heikki still goes as big as ever in the streets, park and backcountry. If you needed any more proof of that fact, we’d swiftly direct you to his 2013 Cooking With Gas full part (above). There aren’t many guys in the world who go as big in the streets as Heikki does.

It looks like Mr. Sorsa may be being hooked up by YES snowboards at the moment but considering his absence from their team page, we doubt they’ve signed an actual sponsorship deal.

  1. Alexis Le Forestier

    Why is Chas Guldemond riding this hiddous rockstar board if it’s not his board sponsor ??

  2. JC

    Doesn’t Willett ride for Rome

  3. Dustin

    Most the riders in this article make more money from the sponsors they do have then any board company can produce. Most board companies clam they make no money so pay very little if any at all to even there sponsored top riders. Not to mention most board companies can not afford to pay the incentives side of a contract if the riders starts to win enough contests and published work, so they back out of the contracts or drop you. I can think of countless athletes who are still owed thousands of dollars from board companies that did not follow threw with there end. snowboard companies come and go, but the strong hold companies most these riders have and deserve will pay the bill and not leave them hanging.

  4. Eli Andrews

    There is no coincidence that almost every rider on this list was somehow involved with Burton or the Brand “Forum”
    Jake Burton was a stock broker turned board builder. If you aren’t putting out rider of the year parts and or gold medals you’re going to get cut. Mervin MFG. On the other hand treats their riders like family. Jamie Lynn and Temple Cummins have been on board since the 90s and while they have gotten out of the limelight they are still relevant. IPOD is still on the big B. As for Chas I’m afraid that DCs image doesn’t vibe with contest only results and a mediocre parts in Standard movies. Everyone do the industry a favor and support other companies besides Burton and DC. There riders are left high and dry and luckily there are brands out there like YES and SLASH to pick up older but amazing riders. Boards made in China have no place in snowboarding Ahem, Burton snowboards.


Next up in List-O-Mania!!

10 New Snowboards Under €350 for the 2013-14 Season