13/11/2013 | by Sam Oetiker
Former board sponsor: Omatic
Current sponsors: Red Bull, G-Shock, Nike, Spy
Believe it or not, when you discount the likes of Shaun White, Travis Rice and Torstein Horgmo, Louie Vito is one of the most followed snowboarders on social networks. The pint-sized Olympic snowboarder has 54,500 followers on Facebook and counting: a growing mass of fans that was no doubt bolstered perhaps as much by his appearance on Dancing with the Stars as is it was by his unquestionable athletic prowess.
Vito has podiumed over 40 times in his snowboard career and has X Games, US Grand Prix and Dew Tour gold medals under his belt. Although he is backed by some big sponsors like Nike and Red Bull, Vito was another dude who was left hanging when Omatic bit the dust.
Unusually, given his superpipe abilities, larger than average social media following and high chance of repping the US in the 2014 Olympics, no board sponsors have seized the opportunity to send him their snowboards for him to ride.