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9. Louie Vito

11:34 17th October 2013 by Sam Oetiker
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Former board sponsor: Omatic

Current sponsors: Red Bull, G-Shock, Nike, Spy

Believe it or not, when you discount the likes of Shaun White, Travis Rice and Torstein Horgmo, Louie Vito is one of the most followed snowboarders on social networks. The pint-sized Olympic snowboarder has 54,500 followers on Facebook and counting: a growing mass of fans that was no doubt bolstered perhaps as much by his appearance on Dancing with the Stars as is it was by his unquestionable athletic prowess.

Vito has podiumed over 40 times in his snowboard career and has X Games, US Grand Prix and Dew Tour gold medals under his belt. Although he is backed by some big sponsors like Nike and Red Bull, Vito was another dude who was left hanging when Omatic bit the dust.

Unusually, given his superpipe abilities, larger than average social media following and high chance of repping the US in the 2014 Olympics, no board sponsors have seized the opportunity to send him their snowboards for him to ride.

  1. Alexis Le Forestier

    Why is Chas Guldemond riding this hiddous rockstar board if it’s not his board sponsor ??

  2. JC

    Doesn’t Willett ride for Rome

  3. Dustin

    Most the riders in this article make more money from the sponsors they do have then any board company can produce. Most board companies clam they make no money so pay very little if any at all to even there sponsored top riders. Not to mention most board companies can not afford to pay the incentives side of a contract if the riders starts to win enough contests and published work, so they back out of the contracts or drop you. I can think of countless athletes who are still owed thousands of dollars from board companies that did not follow threw with there end. snowboard companies come and go, but the strong hold companies most these riders have and deserve will pay the bill and not leave them hanging.

  4. Eli Andrews

    There is no coincidence that almost every rider on this list was somehow involved with Burton or the Brand “Forum”
    Jake Burton was a stock broker turned board builder. If you aren’t putting out rider of the year parts and or gold medals you’re going to get cut. Mervin MFG. On the other hand treats their riders like family. Jamie Lynn and Temple Cummins have been on board since the 90s and while they have gotten out of the limelight they are still relevant. IPOD is still on the big B. As for Chas I’m afraid that DCs image doesn’t vibe with contest only results and a mediocre parts in Standard movies. Everyone do the industry a favor and support other companies besides Burton and DC. There riders are left high and dry and luckily there are brands out there like YES and SLASH to pick up older but amazing riders. Boards made in China have no place in snowboarding Ahem, Burton snowboards.

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