13/12/2013 | by Sam Oetiker
Ever flicked through a daily newspaper to find the biggest pile of cringe story about some ‘extreme’ snowboarder who has just successfully attempted a ‘brand new death defying move’ and lived to tell the tale? And why do mainstream photo editors have such a fascination with shitty ‘guy in the sky’ shots. What good does it do anyone by publishing a shot of a dude doing a tindy with no snow to be seen anywhere? Nobody.