Oakley began in the motocross market way back in the 70′s selling accessories but they soon became outstanding with their goggles and sunglasses which naturally saw them enter the snow sports market not long after. Now they offer a variety of outwear and clothing as well as their trademark goggles sunglasses and are very much a big fish in the snowboarding pond. This coming 2011/2012 they have some really rad technology lined up which will blast any doubters out of the water, if there even are any, and affirm Oakley as the original eyewear masters.
Next season’s goggle product line features an awesome array of new styles and colours as well as a full pro athlete line up which sees all their top riders each get their own custom goggle.
But the big news for 2011/2012 has to be the new Switchlock technology found of the Airbrake goggles which is a revolution in terms of how you change your lens. It consists of a lever that releases the lens instantly without the hassle that the standard pop out system poses, allowing you to change your lens within seconds. This technology is going to be perfect for those colder days when you want to spend as little time as possible fiddling about with your goggles – it even looks like you could probably operate the system with your gloves on. No more excuses for not being able to see clearly next season then…
For the full low down on this sick new product, have a look at the preview video above.