07/03/2014 | by Mike Brindley
Icon Snowboards was started with a strong philosophy of performance, quality and style and a decade later this philosophy, as well as their dedication and love for snowboarding, still remains. Now with the awesome Finnish rail slayer Fredu Sirviö on the team, Icon are going from strength to strength and their new 2011/2012 product line is definitely worth checking out.
First on show is the new Lick board which boasts a twin tip, reverse camber and nice soft flex – perfect for freestyle, jibbing and tearing up the powder. As far as graphics go, the classic Icon pop-sickle design remains just as sick as ever.
Next up is this year’s MDS board which looks like a prefect heavy hitting freestyle machine. With twin tips, classic camber construction and a sintered base this board is gonna be great for riding park kickers and backcountry booters.
As far as outwear products go, the Madison jacket and Fredu Sirviö’s pants from his Heartbreak Collection are looking pretty rad too. The Madison is a women’s jacket which is all about good fit and quality fabric. It has all the necessary features of a snowboard jacket but comes in a super stylish package. Another exciting new product is Fredu Sirviö’s faux leather Monroe pants from his Heartbreak collection which could well be the tightest pants on the market. Although the aesthetics are what these pants are really about they still have 10k waterproof and 10k breathable fabric to keep the elements at bay. A slick product from a slick rider.
Check the preview video above for all the details.