Onboard Magazine


Vans snowboard boots have a long history in snowboarding, and play an important part of the legendary boartsports footwear brand.

When brothers Paul and James van Doren opened up their first Vans store 1966 in California, back then still under the name ‘The Van Doren Rubber Company’, they paved the way for one of the biggest foot- & outerwear companies to date.

What started out with twelve pairs of shoes sold on the opening day expanded to a company offering a range of footwear, apparel, accessories, snowboard boots & outerwear and actively supporting several different fields of action sports.

Vans Snowboard Boots go back 20 years, which was when the company first entered the snowboarding market.

With several different models to choose from for men as well as women, Vans Snowboard Boots cater to every riding style from the urban jibber, park rat or the all mountain snowboarder all the way to the back-country addict.

Amongst plenty other rippers, the likes of Pat Moore, Cheryl Maas, Markus Keller and Olympic Gold Medallist Iouri Podlatchikov distinguish a versatile and strong team winning contests and filming video parts repping the Vans Snowboard Boots.

Apart from boots, Vans also produces a snow specific outerwear range including snowboard pants, jackets as well as accessories such as beanies or hoodies.

Each season one of the biggest snow parks in Europe, the Vans Penken Park in the Austrian Alps, attracts world elite riders each year. It offers a variety of obstacles for beginners, intermediates as well as pro riders looking to improve their skills.

The Vans High Standard Series, an international contest series that encourages riders to ditch the spin-to-win mentality and instead focus on style, stops at several different parks in North America and Europe to offer a refreshing format to the monotonous contest circus.


Year founded
Founder Name
Paul van Doren
Based in


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4:10am - 07 October

Photos by @vanssnow